Archive for December 17, 2010

Ford’s New Escape

Posted: December 17, 2010 in Ford
Tags: , , ,

The Ford Kuga, as sold in Europe.

The next generation Ford Escape is turning into a Ford Kuga.  It will come to the US in the 3rd or 4th quarter of 2011 as a 2012 model. The Kuga is built on Ford’s new generation global C1 platform that underpins the new Focus as well as the upcoming Grand C-Max (think Mazda5) small minivan.

The Grand C-Max is coming to the US late in 2011 as a 2012 model. It can haul up to 7 people; but I think that you have to be a small child to fit in the third row seats.

Ford is still mulling over the name for the Kuga/Escape. There is a good deal of brand equity in the Escape name, but given the radical change from a truck-look to a crossover look, Ford may want a fresh start with the Kuga name. Then again, Ford likes to keep the names uniform – at least in the US.

For a long time now, SUVs and crossovers have to have names starting with an “E” while passenger cars are supposed to have a name starting with an “F.”

SUVs and CUVs:

  • Escape
  • Edge
  • Explorer
  • Expedition

Cars:

  • Fiesta
  • Focus
  • Fusion
  • Mustang (hey, they are never going to change this one)
  • Flex (it could be considered a crossover or SUV, but with an “F” name, Ford must consider it a car)
  • Taurus (again, a name with much brand equity. When Ford ditched the Taurus nameplate in favor of the “Five Hundred” nameplate, the car dropped like a rock.)

The outgoing Escape is riding on a small car platform – I think it’s the same one used for the current Focus. Ford really is bringing world-class cars to the US market. Finally.

The 2011 Ford Escape is getting a little tired, but I still think it has a decent small truck look.