Posts Tagged ‘Escape’


Press preview days started on Wednesday 16 November 2011 and it was a busy time. First, there was a palpable level of optimism this year – more than there has been in the past three years. We all hope that the economy doesn’t do a double dip recession and that Europe’s euro doesn’t tank or disintegrate.

There are tons of new products, including promised electric vehicles and hybrids.  Internal combustion engines are going to be with us for a very long time, and in 2011, manufacturers are showing off the latest in fuel-saving technologies including direct injection, turbo-charging, 6- 8- and 9-speed automatic transmissions are here or coming to many different products.  Accessories like air conditioning are no longer run by a belt on the engine, they are powered by the car’s electrical system.  Same for power steering.  It’s a testament to modern automotive engineering that a large, heavy rear-drive sedan like the 2012 Dodge Charger is rated at the same 31 mpg highway as is the all-new 2012 Honda CR-V.

Part 1 is BMW Group through Honda/Acura. Enjoy!

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Ford’s New Escape

Posted: December 17, 2010 in Ford
Tags: , , ,

The Ford Kuga, as sold in Europe.

The next generation Ford Escape is turning into a Ford Kuga.  It will come to the US in the 3rd or 4th quarter of 2011 as a 2012 model. The Kuga is built on Ford’s new generation global C1 platform that underpins the new Focus as well as the upcoming Grand C-Max (think Mazda5) small minivan.

The Grand C-Max is coming to the US late in 2011 as a 2012 model. It can haul up to 7 people; but I think that you have to be a small child to fit in the third row seats.

Ford is still mulling over the name for the Kuga/Escape. There is a good deal of brand equity in the Escape name, but given the radical change from a truck-look to a crossover look, Ford may want a fresh start with the Kuga name. Then again, Ford likes to keep the names uniform – at least in the US.

For a long time now, SUVs and crossovers have to have names starting with an “E” while passenger cars are supposed to have a name starting with an “F.”

SUVs and CUVs:

  • Escape
  • Edge
  • Explorer
  • Expedition

Cars:

  • Fiesta
  • Focus
  • Fusion
  • Mustang (hey, they are never going to change this one)
  • Flex (it could be considered a crossover or SUV, but with an “F” name, Ford must consider it a car)
  • Taurus (again, a name with much brand equity. When Ford ditched the Taurus nameplate in favor of the “Five Hundred” nameplate, the car dropped like a rock.)

The outgoing Escape is riding on a small car platform – I think it’s the same one used for the current Focus. Ford really is bringing world-class cars to the US market. Finally.

The 2011 Ford Escape is getting a little tired, but I still think it has a decent small truck look.