Archive for December 22, 2010

BMW’s New In-Theater Ad Campaign.

Posted: December 22, 2010 in BMW
Tags: , ,

BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you’ll continue to see the “B-M-W.”  The ad is for BMW Motorcycles, and when the professional rider says he takes corners at “200”  he is using kph, not mph, so that’s 124 mph. Still fast whether you are on a motorcycle or in a car.

Check it out, it’s pretty cool. I’d love to see it in a theater in the U.S.