Archive for the ‘Automobile Manufacturers’ Category


It’s always a feast for the senses when Ferrari debuts a new model. The F12 Berlinetta replaces the outgoing 599. The F is for Ferrari and the 12 is because it has a 12-cylinder engine.  Berlinetta, from Italian for “little saloon” has been used by Ferrari in the past to designate a sports coupé.  And what a sports coupé it is. The F12’s 720 hp, 509 lb-ft of torque V12 propels the F12 from zero to 62 mph in a mere 3.1 seconds and has a top speed of 211 mpg – just in case you were wondering.

Ferrari has released the below photos and videos ahead of the F12’s world debut at the 2012 Geneva Auto Show. The 82nd International Motor Show and Accessories Press Preview is 6th-7th March 2012. It opens to the great unwashed masses 8th-18th March 2012 in lovely Geneva, Switzerland. Just in case you were in the neighborhood and want to drop in.

There is the usual hand wringing and grumbling that the new Ferrari is over-wrought, it looks too busy, the lines aren’t classic or pleasing to the eye; however, it will sell out and it will be a prized possession by Ferrari enthusiasts all over the world.  No price has been released yet, but the outgoing 599 GTO had a base MSRP of $416,100 and I’d expect the F12 to be in $400,000 range.  If you have to ask….

2013 Ferrari F12 Berlinetta - Front

2013 Ferrari F12 Berlinetta - Rear

2013_Ferrari Berlinetta - Side

2013 Ferrari F12 Berlinetta - Front, Right

2013 Ferrari F12 Berlinetta - Rear, Right

2013 Ferrari F12 Berlinetta - Cockpit

2013 Ferrari F12 Berlinetta - Interior

Below is the full press release from Ferrari dated February 29, 2012:

Announcing the F12 Berlinetta: the fastest Ferrari ever built
The first in a new generation of V12 cars unveiled exclusively on http://www.ferrari.com

Maranello, 29th February 2012 – Today’s on-line unveiling of the F12 Berlinetta ushers in a new generation of Ferrari 12-cylinders in the form of a car that delivers unprecedented performance from an exceptional new engine, combined with innovative design that redefines classic themes along with extreme aerodynamics.

Revealed to the world for the first time on Ferrari.com in preparation for its official debut at the Geneva International Motor Show, the F12 Berlinetta, finished in an attractive new Rosso Berlinetta three-layer colour, represents the very cutting-edge of mid-front-engined sports cars.

This is, in fact, the most powerful and high-performance Ferrari road car ever launched thanks to the incredibly efficient engine – in terms of mechanical, combustion and fluid-dynamics efficiency – which, together with advanced vehicle architecture, aerodynamics, components and electronic controls, guarantee unsurpassed driving involvement whatever the road or track.

Ferrari’s traditional transaxle layout has been revolutionised to match the more extreme performance of the car. The wheelbase has been shortened and the engine, dashboard and seats have been lowered in the chassis, while the new layout of the rear suspension and gearbox enabled Ferrari’s engineers to make the rear volume of the car smaller. The overall result is a very compact car with a lower centre of gravity that is further back in the chassis, and a level of aerodynamic efficiency that sets new standards.

Scaglietti, renowned for its expertise in aluminium materials and construction, designed an all-new spaceframe chassis and bodyshell using 12 different kinds of alloys, some of which have been used here for the first time in the automotive sector, and employing new assembly and joining techniques. This has resulted in a 20 per cent increase in structural rigidity while reducing weight to just 1525 kg (70 kg less than the previous V12 coupé) with an ideal distribution between the axles (54 per cent over the rear).

The F12 Berlinetta’s 6262 cc 65° V12 engine delivers unprecedented performance and revs for a naturally-aspirated 12-cylinder. Its maximum power output is 740 CV which translates to a specific output of 118 CV/l. Torque reaches a peak of 690 Nm, 80 per cent of which is already available at just 2,500 rpm, and which provides an unrelenting surge of acceleration all the way to the 8,700 rpm limit. The engine is mated to the F1 dual-clutch transmission, which has closer gear ratios developed specifically for this car’s performance. The F12 Berlinetta boasts a weight-to-power ratio of just 2.1 kg/CV .

Fuel consumption has been reduced by 30%, with CO2 emissions of just 350 g/km – figures which put the F12 Berlinetta at the top of the high-performance league. These results have been obtained by extensive research and development which focused on efficiencies of the whole vehicle: engine, aerodynamics, tyres and weights.

Similarly excellent results have been obtained with the car’s aerodynamic development, thanks to the integration of the design process with extensive computational fluid dynamics (CFD) simulations and lengthy testing in the wind tunnel. Downforce has been boosted by 76 per cent (123 kg at 200 km/h) while drag has been significantly reduced (the Cd is just 0.299). These results come courtesy of two new solutions. The first of these is the Aero Bridge which uses the bonnet to generate downforce by channelling air away from the upper part of the car to its flanks where it interacts with the wake from the wheel wells to decrease drag. The second is Active Brake Cooling, a system that opens guide vanes to the brake cooling ducts only at high operating temperatures, again reducing drag.

The F12 Berlinetta’s impressive technical specifications are completed by Ferrari’s latest generation carbon-ceramic brakes (CCM3) and the evolution of the magnetorheological suspension control system (SCM-E). As is now traditional with all Ferraris, its control systems (E-Diff, ESP Premium, F1-Trac, and high-performance ABS) are all fully integrated.

The result is that the new Prancing Horse 12-cylinder accelerates from 0-100 km/h in 3.1 seconds and from 0 to 200 km/h in 8.5 seconds. It also completes a lap of the Fiorano circuit in 1’23”, faster than any other Ferrari road car. Benchmark performance and maximum driving involvement are guaranteed by immediate turn-in, with smaller steering wheel angles, and increased cornering speed. Stopping distances have also been drastically reduced.

The design of the F12 Berlinetta is a result of the collaboration between the Ferrari Styling Centre and Pininfarina and is a perfect balance of uncompromising aerodynamics with harmonious proportions interpreting the typical elements of Ferrari’s front-engined V12 cars in an original and innovative way. A coupé with sleek, aggressive lines whose compact exterior dimensions conceal exceptional in-car space and comfort. The all-new Frau leather interior highlights the balance of advanced technology and sophisticated, handcrafted detailing. In the middle of the light and lean dashboard, there are new carbon fibre and aluminium air vents clearly inspired by the aeronautic field.

The cabin has been optimised to ensure maximum usability of the interior space with additional luggage capacity behind the seats, which can also be easily reached thanks to the large aperture offered by the tail-gate. With the cockpit designed around the driver, typical of all Ferraris, the Human Machine Interface approach is emphasised, grouping all the major commands within immediate reach to guarantee maximum ergonomics for the most involving driving experience.

TECHNICAL SPECIFICATIONS

Engine
Type 65-degree V12
Total displacement 6262 cc
Maximum power output 740 CV at 8500 rpm
Maximum torque 690 Nm at 6000 rpm
Dimensions and weight
Length 4618 mm
Width 1942 mm
Height 1273 mm
Dry weight* 1525 kg
Weight distribution 46% front, 58% rear
Weight-power ratio 2,1 kg/CV
Performance
Maximum speed over 340 km/h
0-100 km/h 3.1 seconds


I though it would be a good idea to aggregate the 2012 Super Bowl “Big Game” XLVI (46) commercials from the car companies. So far, there are a few clear winners.  Before “The Big Game,” these were the top three commercials that “went viral” ensuring a good return on investment:

  1. Acura NSX (a car that won’t be available for 2-3 years) – “Transactions” with Jerry Seinfield and Jay Leno
  2. VW Beetle Prequel – “The Bark Side” featuring an amazing chorus of dogs barking out the Imperial March (Darth Vader’s Theme Song) from Star Wars.  John Williams is probably laughing and cashing the check with earplugs firmly in place.
  3. Honda CR-V – “Matthew’s Day Off” in which Matthew Broderick reprises his immortal role from 1986’s Ferris Bueller’s Day Off.

The all-new Toyota Camry is so important to Toyota’s recovery after a disastrous 2011 that it earns itself two excellent commercials.  “It’s Reinvented” is decidedly un-homophobic and refreshing while “Connections” tugs at the heart strings. Toyota wants to steal Chevy’s theme, “Chevy Runs Deep” and “Connections” is as close as it gets to remind Generations X and Y that they grew up with 7 million Camrys and it’s part of their DNA.

Volkswagen is back with two great ads for the 2012 Beetle (just don’t call it the “New Beetle”).  “The Dog Strikes Back” takes doggie aerobics to a new level with a tinge of Darth Vader while its prequel, “The Bark Side” needs a few seconds to warm up before you catch the tune.

I love the new Chevy Sonic “Stunt Action” spot not just for its amazing stunts but for its use of the  infectious anthem to youth, “We Are Young.”  It targets more than 70 million Generation Y/The Boomerang Generation/The Millennial Generation (~1982 – 2000) that automakers so desperately are courting.  The song sort of burst out from nowhere on the December 7, 2011 episode of Glee, as the song was used to end the episode in anthem form.  The YouTube clip has been viewed more than 4.6 million times.  Since GM/Chevrolet is a big sponsor of Glee, the tie in makes perfect sense. The Sonic commercial uses the original song from an album to be released on February 21, 2012 by the previously-obscure group, Fun.

Chrysler had to come up with a follow up to last year’s sensational “Born Of Fire” feel-good, edgy ode to the Motor City featuring hometown rap superstar Eminem.  That didn’t happen.

However I think “It’s Halftime In America,” (below) featuring Clint Eastwood, was a fitting tribute to the American auto industry and that it hit the right tone for a reborn Chrysler.  Here’s a portion of Mr. Eastwood’s narration:

This country can’t be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines.

I’m a big Eastwood fan – both his acting and directing – and I liked his gritty, aged voice that called for unity and moving forward.  In his simple, beautiful, powerful 2008 film Gran Torin, Mr. Eastwood played a retired Ford auto worker who felt out of place in his hometown, Detroit, once the center and symbol of America’s industrial worldwide dominance. He not only directed himself, but wrote the music for this tragic and touching story.

The haters are already filling the blogs with disdain and jeers; but I’m in the mood to be sentimental about the vital importance of a domestic auto industry with good, middle-class wages and benefits. It may not last, but I’ll hang on to that fantasy for a little bit longer.

Acura NSX: Transactions (Extended Version)


Audi: Vampire Party


BMW 3-Series: The Close Call


BMW 3-Series: The Big Grab


BMW 3- Series: The Perfect Seat


BMW 3-Series: The Entertainer



BMW 3-Series: The Twins


BMW 3-Series: The Score


Cadillac ATS: Green Hell


Chevrolet Corvette: Chevy Driving Academy – Man to Driver


Chevrolet: Half Suit – Rainn Wilson


Chevrolet Cruze: Long Day


Chevrolet Camaro: Happy Graduation


Chevrolet Silverado: 2012


Chevrolet Silverado: 2012 – Rainn Wilson Commentary


Chevrolet Sonic: Stunt Anthem (“We Are Young)


Chevrolet Sonic: Joy


Chevrolet Volt: Aliens 1 – Come on


Chevrolet Volt: Aliens 2 – Who told?


Chrysler: It’s Halftime in America (Clint Eastwood)


Fiat 500 Abarth: Seduction


Honda CR-V: Matthew’s Day Off (Extended Version)


Hyundai: All For One


Hyundai Genesis Coupe: High Power Business Tips – Gaining an Edge


Hyundai Veloster Turbo: Cheetah


Hyundai Genesis R-Spec: Faster Acting


Hyundai Genesis Coupe R-Spec: Think Fast


Hyundai Elantra: Victory Lap


Kia Optima: A Dream Car. For Real Life. [Extended Version]


Lexus GS350: Beast


Mazda: Revolution


Suzuki Kizashi: Sled


Toyota Camry : It’s Reinvented


Toyota Camry Hybrid: Two Worlds


Toyota Camry: The Camry Effect: Connections


Volkswagen Beetle: The Dog Strikes Back


Volkswagen Beetle: The Bark Side (Teaser for The Dog Strikes Back)