Posts Tagged ‘BMW’


An interesting news tidbit came through the BMW PR department recently. The Z1, the ground-breaking plastic-paneled roadster with vertical power sliding doors, is celebrating its 25th anniversary. In 1985, BMW’s Board of Management formed a 60-member team of engineers and designers specifically tasked with creating what became known as the Z1. That group, BMW Technik GmbH, came up with the Z1’s radical design incorporating BMW’s goals: superior performance, the ability to drive with the roof down, a sense of sheer originality and a dash of extravagance.  To say they succeeded would be a grave understatement.

The BMW Z1

The BMW Z1 in Top Red

The Z1 had a very low weight (2,760 pounds, about as much as a MINI Cooper Convertible) and low center of gravity, front mid-engine placement and compact dimensions. The “wow factor” came from the unique vertical sliding doors and the supporting sheet-metal structure with a plastic outer skin.  BMW announced on August 10, 1987 that it would present the Z1 Roadster at the Frankfurt Auto Show on September 11, 1987.  It would have a 170 hp straight 6-cylinder engine and it would go into production in June of 1988.

BMW Z1 Interior

While the Z1 may look radical, beneath that sexy skin beats the heart of a garden variety BMW 325i of that era [internal code E30]. The HVAC system and most controls and gauges were lifted straight from the E30.  The Z1 had a 2.5-liter straight-six with 170 hp (as advertised) and all Z1s had a 5-speed manual transmission.  The front single-joint spring axle was taken from the 3-Series, but the rear multi-link axle was unique to the Z1.  The car had excellent directional stability and it exhibited strong anti-squat and anti-dive control. The weight distribution was 49:51.

The Z1 would be considered slow by today’s standards. It’s zero to 62 time was just under eight seconds.  But it rode like a go-cart and it hugged the ground like it was a roller coaster on rails.  With the doors tucked safely under the carriage and the top down, people said it was like driving a 4-wheel motorcycle.

The BMW Z1 in Dream Black metallic

Only 8,000 BMW Z1 models were built between June of 1988 and June of 1991 – three short years.  Under U.S. law, in order to import a classic or antique car for personal use, the vehicle must be 25 years old or older so it doesn’t have to comply with the Department of Transportation’s Federal Motor Vehicle Safety Standards (FMVSS).  Vehicles 21 years old and older don’t have to comply with any EPA requirements.

The BMW Z1 in Nature Green Metallic

To determine the age of the vehicle, the calendar year of manufacture is subtracted from the calendar year of importation. That means starting in 2013, the first Z1 models are eligible to be imported to the US without burden of Federal emissions or safety regulations (2013 less 1988 = 25).

Naturally, it’s not that simple for California.  Model year 1976 and newer vehicles are still required to pass a smog check. The good news, however, is that the engine and exhaust system for the Z1 are nearly identical to the BMWs sold in California at that time.  A good BMW mechanic should be able to make sure that an imported Z1 would pass California smog checks.

The metal frame of the BMW Z1

It lots of time and paperwork to import a classic to the U.S. and there are lots of companies that will assist with the process. It also may take some time to find a nice living example of a Z1 to purchase.  They are still expensive – at least $30,000 – and that’s before it gets on a boat and all the federal and California paperwork is done. But it’s just so damn cool. Who wouldn’t want one?

See the BMW Z1 press release.

In the spring of 1991, artist A.R. Penck decorated a Top Red Z1 with black graffiti. This Z1 was added to the other legendary members of BMW’s Art Cars.

A stripped-down Z1 without its unique plastic body panels and its futuristic, never copied, drop-down vertical doors.

Testing a Z1

The Z1’s engine, transmission and suspension.

A BMW Z1 in the styling studio.

An early Z1 design study.

Designer sketches for the Z1

The interior of the Z1 sported the driver-focused cockpit from the 3-Series. The seats were unique to the Z1.

The Z1’s styling is still fresh today. It was an instant classic and demand never waned during its short, hand-built run. They are highly sought-after as collector classics today.

 


I though it would be a good idea to aggregate the 2012 Super Bowl “Big Game” XLVI (46) commercials from the car companies. So far, there are a few clear winners.  Before “The Big Game,” these were the top three commercials that “went viral” ensuring a good return on investment:

  1. Acura NSX (a car that won’t be available for 2-3 years) – “Transactions” with Jerry Seinfield and Jay Leno
  2. VW Beetle Prequel – “The Bark Side” featuring an amazing chorus of dogs barking out the Imperial March (Darth Vader’s Theme Song) from Star Wars.  John Williams is probably laughing and cashing the check with earplugs firmly in place.
  3. Honda CR-V – “Matthew’s Day Off” in which Matthew Broderick reprises his immortal role from 1986’s Ferris Bueller’s Day Off.

The all-new Toyota Camry is so important to Toyota’s recovery after a disastrous 2011 that it earns itself two excellent commercials.  “It’s Reinvented” is decidedly un-homophobic and refreshing while “Connections” tugs at the heart strings. Toyota wants to steal Chevy’s theme, “Chevy Runs Deep” and “Connections” is as close as it gets to remind Generations X and Y that they grew up with 7 million Camrys and it’s part of their DNA.

Volkswagen is back with two great ads for the 2012 Beetle (just don’t call it the “New Beetle”).  “The Dog Strikes Back” takes doggie aerobics to a new level with a tinge of Darth Vader while its prequel, “The Bark Side” needs a few seconds to warm up before you catch the tune.

I love the new Chevy Sonic “Stunt Action” spot not just for its amazing stunts but for its use of the  infectious anthem to youth, “We Are Young.”  It targets more than 70 million Generation Y/The Boomerang Generation/The Millennial Generation (~1982 – 2000) that automakers so desperately are courting.  The song sort of burst out from nowhere on the December 7, 2011 episode of Glee, as the song was used to end the episode in anthem form.  The YouTube clip has been viewed more than 4.6 million times.  Since GM/Chevrolet is a big sponsor of Glee, the tie in makes perfect sense. The Sonic commercial uses the original song from an album to be released on February 21, 2012 by the previously-obscure group, Fun.

Chrysler had to come up with a follow up to last year’s sensational “Born Of Fire” feel-good, edgy ode to the Motor City featuring hometown rap superstar Eminem.  That didn’t happen.

However I think “It’s Halftime In America,” (below) featuring Clint Eastwood, was a fitting tribute to the American auto industry and that it hit the right tone for a reborn Chrysler.  Here’s a portion of Mr. Eastwood’s narration:

This country can’t be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines.

I’m a big Eastwood fan – both his acting and directing – and I liked his gritty, aged voice that called for unity and moving forward.  In his simple, beautiful, powerful 2008 film Gran Torin, Mr. Eastwood played a retired Ford auto worker who felt out of place in his hometown, Detroit, once the center and symbol of America’s industrial worldwide dominance. He not only directed himself, but wrote the music for this tragic and touching story.

The haters are already filling the blogs with disdain and jeers; but I’m in the mood to be sentimental about the vital importance of a domestic auto industry with good, middle-class wages and benefits. It may not last, but I’ll hang on to that fantasy for a little bit longer.

Acura NSX: Transactions (Extended Version)


Audi: Vampire Party


BMW 3-Series: The Close Call


BMW 3-Series: The Big Grab


BMW 3- Series: The Perfect Seat


BMW 3-Series: The Entertainer



BMW 3-Series: The Twins


BMW 3-Series: The Score


Cadillac ATS: Green Hell


Chevrolet Corvette: Chevy Driving Academy – Man to Driver


Chevrolet: Half Suit – Rainn Wilson


Chevrolet Cruze: Long Day


Chevrolet Camaro: Happy Graduation


Chevrolet Silverado: 2012


Chevrolet Silverado: 2012 – Rainn Wilson Commentary


Chevrolet Sonic: Stunt Anthem (“We Are Young)


Chevrolet Sonic: Joy


Chevrolet Volt: Aliens 1 – Come on


Chevrolet Volt: Aliens 2 – Who told?


Chrysler: It’s Halftime in America (Clint Eastwood)


Fiat 500 Abarth: Seduction


Honda CR-V: Matthew’s Day Off (Extended Version)


Hyundai: All For One


Hyundai Genesis Coupe: High Power Business Tips – Gaining an Edge


Hyundai Veloster Turbo: Cheetah


Hyundai Genesis R-Spec: Faster Acting


Hyundai Genesis Coupe R-Spec: Think Fast


Hyundai Elantra: Victory Lap


Kia Optima: A Dream Car. For Real Life. [Extended Version]


Lexus GS350: Beast


Mazda: Revolution


Suzuki Kizashi: Sled


Toyota Camry : It’s Reinvented


Toyota Camry Hybrid: Two Worlds


Toyota Camry: The Camry Effect: Connections


Volkswagen Beetle: The Dog Strikes Back


Volkswagen Beetle: The Bark Side (Teaser for The Dog Strikes Back)