Archive for the ‘Car Commercials’ Category

Chevy Runs Deep

Posted: January 20, 2012 in Car Commercials, Chevrolet, Super Bowl Commercials
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Yesterday, Chevrolet uploaded to YouTube its 2012 Super Bowl XLVI (46) commercial, hoping it will go viral and create some cyberspace buzz ahead of the “Big Game.”  The video is part of Chevy’s overarching “Chevy Runs Deep” theme that infuses all its advertising reminding customers that the brand is deeply embedded in the culture and psyche of Americans – and it should stay that way.

Once the full one minute spot is shown, Chevy hopes for the world famous Super Bowl “echo” or “ripple” effect that makes the $7 million ($3.5 million for 30 seconds) investment pay off.  (The cost of producing a Super Bowl commercial can easily run into the millions, in itself.)

The name of this video is “Chevy Happy Grad” and it’s funny and memorable.


However, it’s not nearly as memorable or heart-warming or tear-inducing as this 2011 long-form commercial for Chevrolet, “My Dad’s Car.”   I recommend getting a tissue ready before viewing.  This is about as good as it gets for brand (rather than product-specific) advertising.


Now it’s time for GM to bring back a proper rear-drive Impala (not the bloated front-drive version currently sold to rental fleets) and give it the proper SS treatment like it’s done with the Camaro.

So You Think You Can Drive?

Posted: August 17, 2011 in Commercials Featuring Cars, Ford, Race Car Drivers
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If you think you’re a good driver, I bet aren’t as good as Ken Block.

This video is the 4th in a series of “Hollywood megamercials” (extended-length, high production value, video commercials used for viral web marketing campaigns) for DC Shoes featuring drifting-extraordinaire driver Ken Block.  GymKhana FOUR is an energetic romp around the Universal Studios Back Lot that is beyond entertaining and death-defying. I wonder how many tires they went through for this shoot on Ken’s 2011 Ford Fiesta WRC-based super race car.  Aside from Ken’s highly-skilled stunt driving, my favorite character is the guy dressed up as King Kong. I’m not sure if I’d rather be riding the Segway or standing on the ladder. You choose.

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