Archive for the ‘BMW’ Category


Press preview days started on Wednesday 16 November 2011 and it was a busy time. First, there was a palpable level of optimism this year – more than there has been in the past three years. We all hope that the economy doesn’t do a double dip recession and that Europe’s euro doesn’t tank or disintegrate.

There are tons of new products, including promised electric vehicles and hybrids.  Internal combustion engines are going to be with us for a very long time, and in 2011, manufacturers are showing off the latest in fuel-saving technologies including direct injection, turbo-charging, 6- 8- and 9-speed automatic transmissions are here or coming to many different products.  Accessories like air conditioning are no longer run by a belt on the engine, they are powered by the car’s electrical system.  Same for power steering.  It’s a testament to modern automotive engineering that a large, heavy rear-drive sedan like the 2012 Dodge Charger is rated at the same 31 mpg highway as is the all-new 2012 Honda CR-V.

Part 1 is BMW Group through Honda/Acura. Enjoy!


BMW’s public relations department just released (24 October 2011) the following print ads for the new 3-Series that is scheduled to go on sale in the US on 11 February 2012.   The ads aren’t specifically for the US market; accordingly the copy, specs, and model numbers (e.g., 328i, 335i, etc.)  will be changed to match the market. However, the tag-lines, marketing pitch will be used across most markets, including the US.

Check them out – pretty cool stuff! (Click on each image to enlarge)