This is the first ad from MINI for the new Countryman SUV. It’s really a great, fun ride. MINI is pitching the Countryman to young families as an alternative to a gigantic SUV that couples usually get with a first baby. It’s also being pitched to Generation Y who are just out to have fun with friends. I’m not sure how well four adults will fit in the Countryman, but everyone looks like they have room in the commercial (of course).