This is the first ad from MINI for the new Countryman SUV. It’s really a great, fun ride. MINI is pitching the Countryman to young families as an alternative to a gigantic SUV that couples usually get with a first baby. It’s also being pitched to Generation Y who are just out to have fun with friends. I’m not sure how well four adults will fit in the Countryman, but everyone looks like they have room in the commercial (of course).
Fantastic new MINI Countryman Commercial
Posted: September 1, 2010 in MINITags: Commercial, Countryman, MINI
Comments
I love this car and I can barely even see it in the commercial. But as is often the case with great marketing, I don’t know if I am more excited about the creative or the product.
Actually that’s the first time this car has made any sense to me at all.
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