Posts Tagged ‘ATS’


I though it would be a good idea to aggregate the 2012 Super Bowl “Big Game” XLVI (46) commercials from the car companies. So far, there are a few clear winners.  Before “The Big Game,” these were the top three commercials that “went viral” ensuring a good return on investment:

  1. Acura NSX (a car that won’t be available for 2-3 years) – “Transactions” with Jerry Seinfield and Jay Leno
  2. VW Beetle Prequel – “The Bark Side” featuring an amazing chorus of dogs barking out the Imperial March (Darth Vader’s Theme Song) from Star Wars.  John Williams is probably laughing and cashing the check with earplugs firmly in place.
  3. Honda CR-V – “Matthew’s Day Off” in which Matthew Broderick reprises his immortal role from 1986’s Ferris Bueller’s Day Off.

The all-new Toyota Camry is so important to Toyota’s recovery after a disastrous 2011 that it earns itself two excellent commercials.  “It’s Reinvented” is decidedly un-homophobic and refreshing while “Connections” tugs at the heart strings. Toyota wants to steal Chevy’s theme, “Chevy Runs Deep” and “Connections” is as close as it gets to remind Generations X and Y that they grew up with 7 million Camrys and it’s part of their DNA.

Volkswagen is back with two great ads for the 2012 Beetle (just don’t call it the “New Beetle”).  “The Dog Strikes Back” takes doggie aerobics to a new level with a tinge of Darth Vader while its prequel, “The Bark Side” needs a few seconds to warm up before you catch the tune.

I love the new Chevy Sonic “Stunt Action” spot not just for its amazing stunts but for its use of the  infectious anthem to youth, “We Are Young.”  It targets more than 70 million Generation Y/The Boomerang Generation/The Millennial Generation (~1982 – 2000) that automakers so desperately are courting.  The song sort of burst out from nowhere on the December 7, 2011 episode of Glee, as the song was used to end the episode in anthem form.  The YouTube clip has been viewed more than 4.6 million times.  Since GM/Chevrolet is a big sponsor of Glee, the tie in makes perfect sense. The Sonic commercial uses the original song from an album to be released on February 21, 2012 by the previously-obscure group, Fun.

Chrysler had to come up with a follow up to last year’s sensational “Born Of Fire” feel-good, edgy ode to the Motor City featuring hometown rap superstar Eminem.  That didn’t happen.

However I think “It’s Halftime In America,” (below) featuring Clint Eastwood, was a fitting tribute to the American auto industry and that it hit the right tone for a reborn Chrysler.  Here’s a portion of Mr. Eastwood’s narration:

This country can’t be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines.

I’m a big Eastwood fan – both his acting and directing – and I liked his gritty, aged voice that called for unity and moving forward.  In his simple, beautiful, powerful 2008 film Gran Torin, Mr. Eastwood played a retired Ford auto worker who felt out of place in his hometown, Detroit, once the center and symbol of America’s industrial worldwide dominance. He not only directed himself, but wrote the music for this tragic and touching story.

The haters are already filling the blogs with disdain and jeers; but I’m in the mood to be sentimental about the vital importance of a domestic auto industry with good, middle-class wages and benefits. It may not last, but I’ll hang on to that fantasy for a little bit longer.

Acura NSX: Transactions (Extended Version)


Audi: Vampire Party


BMW 3-Series: The Close Call


BMW 3-Series: The Big Grab


BMW 3- Series: The Perfect Seat


BMW 3-Series: The Entertainer



BMW 3-Series: The Twins


BMW 3-Series: The Score


Cadillac ATS: Green Hell


Chevrolet Corvette: Chevy Driving Academy – Man to Driver


Chevrolet: Half Suit – Rainn Wilson


Chevrolet Cruze: Long Day


Chevrolet Camaro: Happy Graduation


Chevrolet Silverado: 2012


Chevrolet Silverado: 2012 – Rainn Wilson Commentary


Chevrolet Sonic: Stunt Anthem (“We Are Young)


Chevrolet Sonic: Joy


Chevrolet Volt: Aliens 1 – Come on


Chevrolet Volt: Aliens 2 – Who told?


Chrysler: It’s Halftime in America (Clint Eastwood)


Fiat 500 Abarth: Seduction


Honda CR-V: Matthew’s Day Off (Extended Version)


Hyundai: All For One


Hyundai Genesis Coupe: High Power Business Tips – Gaining an Edge


Hyundai Veloster Turbo: Cheetah


Hyundai Genesis R-Spec: Faster Acting


Hyundai Genesis Coupe R-Spec: Think Fast


Hyundai Elantra: Victory Lap


Kia Optima: A Dream Car. For Real Life. [Extended Version]


Lexus GS350: Beast


Mazda: Revolution


Suzuki Kizashi: Sled


Toyota Camry : It’s Reinvented


Toyota Camry Hybrid: Two Worlds


Toyota Camry: The Camry Effect: Connections


Volkswagen Beetle: The Dog Strikes Back


Volkswagen Beetle: The Bark Side (Teaser for The Dog Strikes Back)


The 2012 North American International Auto Show in Detroit kicked off Monday with a slew of new, exciting products.

GM, Ford and Chrysler came on strong with some exciting new designs that are sure to be a hit in the market. Nissan and Porsche returned to the show after being absent during some of the dark years of the recession.  The all-new Mercedes-Benz SL made its world debut, VW showed off some cool green concepts and the all-new, all-important BMW 3-Series made its North  American debut.

I sifted through the deluge of information from Day 1 and below are the ones I found most interesting and/or important.

Acura:

Honda’s mild-luxury division is back in the chair for another round of hair and makeup.  The current TSX, a slightly restyled Euro Accord, is gone in favor of an all-new ILX sedan based on the new generation Honda Civic.  Acura thinks that the ILX will nail Gen Y who demand something better (and better-looking) than a Civic.  Priced under $30,000, the ILX will be available with three powertrains, just like the Civic:  A 2.0L 4-cylinder mated to an automatic (hopefully 6-speed); the hybrid system out of the Civic Hybrid – a 1.5L gas engine with Integrated Motor Assist, and the 2.4L 4-cylinder Civic Si engine with a 6-speed manual transmission. If you think it looks like the outgoing TSX, join the club.

2013 Acura ILX. I wish Acura would ditch the beak.

The 2013 Acura ILX looks a bit better from the rear, but not by much.

Not satisfied with one new product, Acura showed the all-new RDX, based on the new Honda CR-V. This time around, thankfully, Honda ditched the laggy turbo four, 5-speed automatic and expensive SH-AWD in favor of Honda’s 3.5L 273 hp V6, a six-speed automatic and the simpler and lighter AWD system found in the CR-V.  The Acura beak is still there, but to my eye, this “concept” (which is production ready) looks a bit dull and sad. I don’t see anything that will make it stand out in the crowd of smaller CUVs.

2013 Acura RDX - Concept - although we understand it's pretty close to the production version.

The interior of the 2013 Acura is handsome; however, it's not too much different from the outgoing TSX - which has a similar interior.

The real news is the long-awaited return of the Acura NSX super car.  This time around, Acura is aiming high. As high as the upcoming Porsche 918 Hybrid and the Audi R8.  The  NSX is to be designed in the US and built in Honda’s Ohio plant.  The details released are the stuff of boy-racer dreams.   It will have Honda’s first Sport Hybrid Super Handling All-Wheel Drive system.   A next-generation 3.5L V6 engine will add direct injection and be good for at least 308 hp and 266 lb-ft of torque. It will be mated to a dual-clutch automatic with a built-in electric motor driving the rear wheels.  In addition, a pair of electric motors at the front axle will drive the front wheels and also be capable of propelling the NSX in electric-only mode.  Also new is another wordy system: Bilateral Torque Adjustable Control – a.k.a. torque vectoring.   The entire system is melded together with silicon chips and highly-sophisticated software to produce all-wheel drive.   It should be amazing. Honda says is should go into production in 3-4 years.

Acura NSX Concept. I hope the eagle beak gets toned down in any production version.

Acura NSX Concept

Cadillac:

GM’s luxury division is finally dead serious about taking on the Audi A4, BMW 3-series and Mercedes C-class.  No more rebadged Chevrolets (Cimmaron)  and no Opel reskins (Catera).  The Cadillac ATS rides on an all-new, bespoke rear-drive platform and offers the choice of three engines as well as all-wheel drive:

  • Base engine is a 2.5L inline four with 200 hp and 188 lb-ft torque. The only transmission is a 6-speed automatic and it’s only available in RWD.
  • Optional 2.0L turbo four making 270 hp and 260 lb-ft torque.  Choices of a 6-speed manual or 6-speed automatic. AWD is optional, but only with the automatic transmission.
  • Optional 3.6L V6 with 318 hp (take that BMW 335i) and 276 lb-ft of torque. The only transmission is the 6-speed automatic and AWD is available.

Cadillac is using a sophisticated 5-link independent rear suspension with struts up front – this matches what the Germans have had for years. Cadillac claims a 50/50 front/rear weight distribution to match BMW’s long-held mantra. It’s also relatively svelte at around 3,400 lbs, which should help performance and fuel economy.  Electric power steering is sourced from ZF in Germany.  It will offer a vast array of electronic gadgets and nannies, including adaptive cruise control, lane-departure warning, blind-spot warning, heads-up display, and adaptive headlights.  Cadillac’s new CUE (Cadillac User Experience) is optional with an 8-inch display.  Prices haven’t yet been announced; however, you can bet it will closely match the new BMW 3-series, so maybe $32,000-$34,000 base. It should go on sale this summer.

2013 Cadillac ATS

2013 Cadillac ATS

The Cadillac ATS has a handsome, balanced interior. The leather looks nice and Cadillac swears the wood is real.

Chevrolet:

The Heartbeat of America had some interesting concept cars and one hot hatch.

The 2013 Chevy Sonic RS is more of a styling exercise than tuner car.  The RS starts with the 5-door Sonic with the optional 1.4L turbo four making 138 hp and 148 lb-ft of torque – so there is no engine upgrade or tweak.  It comes with a 6-speed manual or optional 6-speed automatic transmission. The exterior gets some new fascia, unique grille, rocker panels, a revised bumper and a spoiler. Inside, Chevy’s MyLink infotainment system will be standard with a 7 inch touch screen and Bluetooth. The Sonic RS does get a stiffer suspension and rear disc brakes, so it should handle and stop a bit better than the standard Sonic.  Pricing hasn’t been announced yet.

2013 Chevrolet Sonic RS

2013 Chevrolet Sonic RS

Chevrolet also debuted two concept cars in an attempt to attract more Gen Y buyers (a burgeoning demographic).

First up is the Code 130R. It’s a rear-drive (yah!) four-seat coupe that has some of the looks and about the size of the BMW 1-series coupe.  Car & Driver magazine reports that it sits on the same platform as the ATS, but this isn’t confirmed by GM.  Power comes from Chevy’s 1.4L turbo four, bumped to 150 hp and 148 lb-ft of torque. It is also fitted with GM’s mild-hybrid system called eAssist, currently in the Buick LaCrosse. It comes with either a 6-speed manual or 6-speed automatic transmission.  Frankly, I think it looks cartoonish – like it comes from the latest Cars animated film.  Chevy calls it a “heritage” look.  The rear looks like a squeezed Camaro.

Chevrolet Code 130R Coupe Concept

Chevrolet Code 130R Coupe

Next is Chevy’s Tru 140S Concept hatchback. It’s about the size of a Chevy Cruze and rides on the same platform. Like the Code 130R, it has a 1.4L turbo four making 150 hp and 148 lb-ft of torque. However, instead of the eAssist, it gets a start/stop system to save gas.  Transmission choices are also the same as the Code 130R – six speeds, automatic or manual. Chevy says it seats four people (albeit very tight).  While I’m not in Detroit and didn’t see it in person, the matte white paint is supposed to be sick.

Chevrolet Tru 140S Concept Hatchback. I love the headlights.

Chevrolet Tru 140S Concept Hatchback

Dodge:

I can’t resist the obvious metaphor: The 2013 Dodge Dart is right on target.  Starting at $15,995, this stellar new 4-door sedan (and only a sedan) based on the Alfa Romeo Giulietta, is a star among a sea of subcompact anonymity.  While it’s instantly recognizable as a Dodge by the cross-hair grille and mini-Charger-like taillights, you can see the Italian influences in the interior.

2013 Dodge Dart

2013 Dodge Dart - it definitely has the Charger's rear end.

Some dizzy designers at Dodge decided that the Dart should be easily customizable.  There are no less than twelve exterior colors and fourteen interior and trim colors.  The model levels will sound familiar to Dodge buyers:  SE, SXT, Rallye, Limited and coming a bit later, R/T.

The Dart's cockpit looks inviting. The large 8 inch touch-screen is also used in other Dodge products.

The Dart's seats look much nicer than a standard subcompact car. That's the Italian speaking.

There are three different engines and three transmissions:

  • The base engine is a “Tigershark” 2.0L inline 4-cylinder engine  making a respectable 160 hp and 145 lb-ft of torque. It can be had with either a six-speed manual or automatic.
  • Optional on the SE, SXT, Rallye and Limited is a 1.4L 4-cylinder turbocharged and intercooled engine similar to the unit found in the Fiat 500 Abarth.  It makes 160 hp and a whopping 184 lb-ft of torque, which makes all the difference given the engine has the same ponies as the Tigershark 2.0. It can be mated to Fiat’s all-new 6-speed dual clutch automatic as well as the regular 6-speed manual and automatic.
  • A few months after launch, an all-aluminum 2.4L  Tigershark 4-cylinder engine with a tantalizing 184 hp and 171 lb-ft of torque will be introduced. It’s available only on the R/T trim level. You get your choice of the 6-speed manual or automatic – no dual clutch option.

Dodge hasn’t released full pricing levels or fuel economy ratings. However, it’s likely that at least one of the powertrains will hit the seemingly-magical 40 mpg highway mark.

Ford:

In keeping with Ford’s “One Ford” mantra, the 2013 Ford Fusion is the Mondeo in the rest of the world. Like the Focus from last year, the same great car available only outside the US is now the same worldwide. Only the names are different.  The styling is forward and dynamic. It’s the new face of Ford and it bears more than a passing resemblance to the sensational Ford Evo concept shown in Frankfurt last year.

The Ford Evo concept car from the 2011 Frankfurt Auto Show

The Fusion is already a best-seller for Ford, with 248,067 units in 2011. By comparison, Honda sold 235,625 Accords, Toyota sold 308,510 Camrys and Hyundai sold 225,961 Sonatas.  In short, this mid-size sedan is the heart of the passenger car market in the US.

2013 Ford Fusion

2013 Ford Fusion

The new Fusion will be sold in three familiar trim levels: S, SEL and Titanium.  There are five (!) engine configurations, and none of them have more than four cylinders:

  • Base powertrain is a naturally-aspirated 2.5L  inline 4 with 170 hp and 170 lb-ft of torque. The only transmission is a 6-speed automatic. Fuel economy figures were not released by Ford.
  • Option 1: An EcoBoost 1.6L direct-inject turbo-charged engine with 179 hp and 172 lb-ft of torque. It’s available with either a 6-speed manual or automatic.  Fuel economy: 26 mpg city, 37 mpg  highway.
  • Option 2: An EcoBoost 2.0L direct-inject turbo-charged engine with 237 hp and 250 lb-ft of torque. The only transmission is Ford’s dual clutch 6-speed automatic.  Fuel economy: Ford says it will get 25% better fuel economy than the outgoing V6.
  • Hybrid powertrain: 2.0L Atkinson-cycle four-cylinder gas engine and a permanent-magnet AC synchronous motor. The pair is good for 185 hp and 130 lb-ft torque. The only transmission is an eCVT.  Lithium-ion batteries replace the old nickle-metal hydride batteries. Fuel economy: 47 mpg city, 44 mpg highway. (Take that, Camry and Sonata hybrid!)
  • Plug-in Hybrid powertrain: 1.6L Atkinson-cycle four-cylinder replaces the 2.0 unit in the non-plug-in hybrid. The combined electric motor and gas engine is good for 185 hp and 130 lb-ft of torque and it has the same eCVT transmission. However, with benefit of the plug-in EV range, Ford says the Fusion Energi will get 100 mpg-e (equivalent).

Ford is offering a slew of electronic nannies to help distinguish the Fusion from the competition. It will offer adaptive cruise control, lane-keeping system (to help the drowsy driver), blind-spot warning, active parking assist (it will parallel park the car for you) and Ford’s controversial MyFord Touch infotainment system with voice recognition and customizable screens.

2013 Ford Fusion interior. You can see that it's similar to the Focus, but larger and better equipped.

It’s a slick package that is sure to attract the attention of the millions of car buyers looking for a mid-size family sedan. The two hybrids will also be a hit with greenies and hypermilers.

Mercedes-Benz

Mercedes chose Detroit for the world debut of its sensational new SL. The styling is controversial and I’ve read lots of complaints about it, but the more I look at the pictures, the better I like it. And I think color has much to do with opinions – you know, like it in black, hate it in silver.

2013 Mercedes-Benz SL550

2013 Mercedes-Benz SL550

For those not steeped in Mercedes’ Byzantine nomenclature, SL = sport leicht, or sport and lightweight.  The SL lineage goes back to the ground-breaking 300SL Gullwing racer of the 1950s.  For much of the past two decades, the concept of “lightweight” has been more of a formality than a reality as the SL easily weight two tons.  For 2013, the all-new SL has an all-aluminum body and high-strength, lighter-weight steel in the frame.  Mercedes claims a 275 pound weight loss – as much as one healthy Texan.

2013_Mercedes-Benz SL550

Power comes from Mercedes’ new 4.7L twin-turbo direct-inject V8 also found in the larger CL coupe. It’s good for 429 hp and 516 lb-ft of torque. The only transmission is a revised Mercedes 7-speed automatic with a start/stop function to improve fuel economy (like anyone buying an SL really cares).  The 550SL should sprint to 60 mph in 4.5 seconds – about the same as the outgoing SL63 AMG.

Mercedes thinks there is lots of Magic in the new SL. Like the refreshed SLK from 2011, you can opt for the Magic Sky Control folding glass roof.  It’s like a gigantic skylight; however if you’re not in the mood for too much sun, you can press a button and the electrochromatic glass can be “dimmed” from opaque all the way to black. Neat trick and expensive.

The 2013 Mercedes-Benz SL550 with the Magic Sky Control electrochromatic glass roof.

The other Magic option is the Magic Vision Control.  MVC is really a high-tech windshield wiper system. The heated wipers can de-ice your windshield and when you need the washers, the nozzles are incorporated into the wiper arms.

The interior of the 2013 Mercedes SL550 looks like a comforable place for a long trip. I love the red leather.

Of course it has all of Mercedes’ electronic nannies and safety systems. Also the latest version of the company’s COMAND infotainment system complete with downloadable apps.  It goes on sale this spring (just in time for summer convertible weather) and although prices haven’t been announced, just figure it starts around $100,000.

Mercedes didn’t want to leave the green crowd out in the cold, so it introduced the E400 Hybrid.  The hybrid system in the 2013 E400 is an evolution of that found in the S400 Hybrid.  The E-class gets a 302 hp 3.5L direct-inject V6 coupled with a 27 hp electric motor sandwiched between the engine and the 7-speed automatic transmission.  The electric motor musters 118 lb-ft of torque on its own so the E400 can go up to 22 mpg or a whole half a mile on electric power alone.  Also, like the S400, the lithium-ion battery is placed in the engine bay so no trunk space is lost.  I’m not impressed with the fuel economy numbers of 24 city, 31 highway.  The 2012 E350 BlueTec diesel, on-sale now, gets 21 city, 32 highway — why pay the hybrid premium for the E400?

2013 Mercedes-Benz E400 Hybrid

Detail of the engine bay for the 2013 Mercedes-Benz E400 Hybrid

As if to rub salt in a wound, Mercedes also showed the 2013 E300 BlueTec Hybrid Concept. It will get substantially better fuel economy, but as usual, it’s not for the US market. WTF Mercedes?

Nissan

In the face of steadily-climbing fuel prices, Nissan served up a larger, non-truck-based 2013 Pathfinder SUV concept.  It should be no surprise that Nissan would get its own version of the new Infiniti JX35, a 7 passenger unibody SUV introduced last year. The Pathfinder concept shares the same chassis and probably the same drivetrain, although Nissan was short on details.  The Infiniti JX35 uses Nissan’s ubiquitous 3.5L V6 making 265 hp and 248 lb-ft of torque.  The Pathfinder numbers would likely be a bit less.  Also, like the JX, the engine will be coupled with Nissan’s despised CVT (continuously variable transmission).  I know so many people who wish Nissan would ditch the use of the whiny CVT in almost all its cars; but Nissan is sticking with it.

2013 Nissan Pathfinder Concept

Nissan Pathfinder Concept Interior.

The old Pathfinder is an 0ld school body-on-frame, truck-based SUV.  The Pathfinder Concept grows in practically all dimensions, but Nissan probably needs a big SUV that will hold a large family and not look like a tank (yeah, I’m talking about the Armada).  The concept is handsome, if not exciting. I like it better than the Infiniti JX.

Porsche:

I know you might be tired of Porsche grabbing all the headlines and magazine covers for its all-new 911 that goes on sale this February.  The accolades keep rolling in and I can’t wait to drive it.  The big “news” in Detroit is the world debut of the cabriolet versions of the 911 Carrera and 911 Carrera S.  Of course, the top is lighter and quieter and goes down in 13 seconds.  Here are a couple pictures to drool over.

2012 Porsche 911 Carrera Cabriolet in Guards Red

The new Porsche 911 Carrera Cabriolet's top in action

The interior of the new 911 Cabriolet is about as good as it gets. It's sublime.


Volkswagen:

VW still wants to achieve world domination by 2018, knocking out both GM and Toyota for total worldwide sales. A big part of that strategy is doubling sales in the US.  The new Jetta has been a hit, with sales up 44% for 2011 and it looks like VW will have the same success with the US/China-only Passat.

VW showed off two new “green” cars in Detroit.  The production-ready 2013 Jetta Hybrid is VW’s 2nd hybrid in the US market following the expensive Touareg Hybrid.  The gas-electric Jetta is powered by a new 1.4L turbocharged, direct-injected gas engine and it’s able to drive a whopping (not) 1.3 miles in EV mode.  VW is short on details like fuel economy ratings and price, but it’s expected to go on sale this November.

2013 Volkswagen Jetta Hybrid

The second VW concept – and this time it’s really just testing the public’s temperature – is the e-Bugster, a highly-stylized Beetle with a chopped roof and lowered suspension. It’s powered by what VW calls Blue-e-Motion electric drive using a 85 kWh 114 hp electric motor and a single speed transmission.  It uses a compact lithium-ion battery pack behind the front seats.  The drivetrain is real and VW is planning to use it in an electric Golf to be sold in Europe and maybe later in the US.  If we do get a “Bugster” (1) it won’t look nearly this cool and (2) VW has to change the name – it’s just a tad too easy to replace the “s” with another “g.”

Volkswagen Blue-e-Motion Bugster concept

Great looks for this VW concept Bugster