Posts Tagged ‘Honda’


On the second day of the North American International Auto Show in Detroit, the sensational new products (and a few questionable ones) kept coming.   Honda showed off its new Accord Coupe Concept to mixed reviews, horrified Maserati fans got a closer look at the new Kubang SUV based on the Jeep Grand Cherokee and Lincoln was finally given new life in the form of the strikingly-beautiful MKZ Concept mid-sized sedan.

Audi

Audi continues on its steamroller trajectory with the thinly-veiled Q3 Vail Concept and A4 Allroad.  The Q3 officially went on sale last year in Europe and Audi hadn’t confirmed US sales plans until this week. The Q3 is based on the Volkswagen Tiguan platform, but it’s wrapped in Audi chic sheet metal and a vastly superior interior (it will cost a lot more too – count on it).

Audi Q3 Vail Concept

The Q3 Vail Concept borrows the beautiful Colorado Rocky Mountain ski resort’s name to remind you that  its compact luxury SUV can play in the snow and schmooze with the 1% on ski vacations.  Other car companies offer heated and cooled cupholders, but the Q3 Vail uses a separate battery to heat and cool your beverages while the car is shut off so when you come off the black diamond slopes you can still have a hot cappuccino waiting for you.

Audi Q3 Vail Concept Interior. It oozes with typical Audi quality and efficency.

Audi has confirmed that a US-spec Q3 will come to these shores at the end of 2013 as a 2014 model.  Both the Vail Concept and production Q3 will get Audi’s 2.5 L 5-cylinder turbocharged direct-inject engine currently found in the TT RS.  While the TT RS engine is tuned to 360 hp and 343 lb-ft of torque, the unit for the production Q3 Quattro will likely be tuned down some.  I predict that a base Q3 will be offered with a less powerful 2.0T engine like in other Audi products.   I think the Q3 is a sure hit for the US market.

The original Audi Allroad was Audi’s first baby step into the SUV world.  The last Allroad sold in the US was in 2005 and it was basically an A6 Avant (wagon) on steroids.   Allroad hardcore fans will be thrilled to know it’s making a comeback.  This time, it’s based on the A4 Avant, which has grown in size to match the original A6 Avant and it will replace the lovely A4 Avant in Audi’s line up.  Apparently Americans won’t buy the wonderful A4 wagon, so they have to lift it a few inches to give it SUV height without competing directly with its own Q5 SUV.

In showrooms this spring, the new Allroad is wider, taller and has more ground clearance than the standard A4 Avant.  Power will come only from Audi’s standard 2.0L direct inject turbo four rated at 211 hp and 258 lb-ft of torque. The only transmission will be an 8-speed Tiptronic and quattro all-wheel drive is standard.  It also gets some skid plates and side sills, roof rails, and other cosmetic styling details.  A panoramic sunroof , eight-way heated power seats and upgraded infotainment are options. Prices haven’t been announced yet, but it will be more expensive than the outgoing A4 Avant that starts at $36,400.

2013 Audi A4 Allroad

BMW

The new 2012 BMW 3-series got its first US display in Detroit. I’ve already posted pictures and details about the new 3 and you can check those out here.

The “big” debut for BMW in Detroit was the 2012 ActiveHybrid 5 sedan coming in at a lofty base price of $61,845.  Why BMW insists on giving us these cars is mystifying.  That’s $14,945 more than the base 528i, $8,500 more than the mid-range 535i and nearly the same price of the V8-powered 550i.

2012 BMW ActiveHybrid 5

The ActiveHybrid 5 is based on the 535i with BMW’s lovely 300 hp in-line six with TwinTurbo power, direct injection engine and BMW’s slick valve-timing software. The hybrid sandwiches a 55 hp electric motor between the engine and the ZF 8-speed automatic.  A compact lithium-ion battery takes up some trunk space. The total package is good for 340 hp and fuel economy of – wait for it – 23 mpg city, 34 mpg highway.

While those numbers sound good in a vacuum, bear in mind that the base 528i sedan, with a new twin-turbo 2.0L four is rated at 22 mpg city, 32 highway and the standard 535i is rated at 21 city, 31 highway.   If fuel economy is your concern when buying or leasing the BMW 5, then you will be hard-pressed to understand why you should pay such a lofty premium for barely a tick up in fuel economy.   BMW can’t sell the ActiveHybrid 7 and it has HUGE incentives tacked on to move it off dealers’ lots. I see the same fate for the ActiveHybrid 5.

Buick

GM has doubled down on Buick in the US and has showered the venerable division with three new products in the past few years – the LaCrosse, the Regal and the Verano.  For some unknown reason, GM thinks that Buick needs a small B-segment crossover, the Encore.  The little ‘ute is based on the spiffy Chevy Sonic platform and GM’s marketing minions think that it will occupy a “white space” in the”luxury small crossover” market.   “White space” is marketing lingo for a niche in the market that hasn’t been filled.  The closest competitor will be the MINI Countryman, at least until the Audi Q3 (see above) and the BMW X1 hit the market.

2013 Buick Encore

The Encore is bestowed with GM’s 1.4L turbocharged Ecotec engine making 140 hp and 148 lb-ft of torque. The only transmission will be a GM 6-speed automatic.  It will have all the now-familiar Buick styling cues: lots of shiny (fake) chrome, a waterfall grille, fluid lines and fake portholes on the hood.

To further appeal to luxury buyers, Buick uses “active noise cancellation” to quiet the cabin using microphones to listen for noise and computer-generated sound waves to cancel the noise through the car’s audio system. Cool stuff.   Note to MINI: this would be very helpful for your noisy products.

2013 Buick Encore interior. Could Buick just ditch the fake wood?

Buick calls the interior plush and many luxury options not normally available on smaller cars will distinguish the Encore from competitors. It will be equipped with Buick’s voice-activated IntelliLink infotainment system that will use Bluetooth or a USB port to connect to your smartphone.

2013 Buick Encore

Buick says the Encore should go on sale in the first quarter of 2013.  Prices haven’t been announced. The market for such a car in the United States is untested and Buick is going to ask younger buyers to help it blaze a trail. All I can say is I wish them luck.

Honda

Oh Honda, where did you go astray? I used to really like your products. You had the cool factor nailed. Each new car was bristled with fun, great engines and transmissions and a cut-above high-tech interior.  A decade ago, it seems that Honda decided to play it safe and just take evolutionary steps. It followed rather than lead.  The bold designs of the past were replaced with play-it-safe styling and less innovative drivetrains.

The 2012 “all new” Civic failed to impress new buyers.  In fact, your long-term bromance with Consumer Reports seems to be fading as CR  ‘dissed the Civic and didn’t “recommend” it.  It wasn’t the earthquake that hamstrung Honda, it was its own internal myopic view of the competition who, while you weren’t watching,  blew by you and spit dust and exhaust fumes in your corporate tailpipe.

I’m just saying that Honda chose an evolutionary approach while its competitors chose to revolutionize their mid-size offering.

Enter the all-new 9th generation Honda Accord, due to go on sale later this year.  To hint at the coming excitement, Honda showed the Honda Accord Coupe Concept in Detroit.  To say the shape looks familiar is an understatement.  Not that the outgoing Accord is horrible, it’s just boring. The new Accord lines look sharper and the haunches appear beefed up; but it’s definitely an Accord.

2013 Honda Accord Coupe (Concept)

The good news is that the Accord gets two new engines. The base engine will be its new 2.4L four-cylinder direct-injected engine with 181 hp and 177 lb-ft of torque.  It will be offered with either a 6-speed automatic (finally) or a “fun” CVT.  I have yet to drive a fun car with a CVT.   Honda will also offer its re-engineered 3.5L V6 engine with your choice of six-speed automatic or manual.  Of course, Honda claims all models will be more efficient and “class leading” – whatever that means.

2013 Honda Accord Coupe (Concept)

The best news, however, is that there will be an Accord Hybrid again. This time, it will be a plug-in hybrid that will be able to operate in three modes: pure electric drive, hybrid and “direct drive” which is by gas engine only.  Honda will use a 2.0L 4-cylinder engine coupled with a 120 kW motor and a 6 kWh lithium-ion battery. Honda claims it will drive up to 15 miles in pure EV mode at speeds up to 62 mph.  Honda will also introduce Lane Departure Warning, Forward Collision Warning and LaneWatch blind spot display.  In other words, it’s catching up to the competition.

Hyundai

I’ve been very excited about the visual appeal and rice rocket potential of the all-new Hyundai Veloster that is on sale now.  However, the big complaint was that the car looked faster than it drove. That’s been remedied with the introduction of the 2013 Veloster Turbo. The 1.6L direct-injected turbo engine produces 201 hp and 195 lb-ft of torque and it’s mated to a new six-speed sequential-shift automatic transmission.  Now it’s a suitable rival for the VW GTI, Honda Civic Si and MINI Cooper S.

2013 Hyundai Veloster Turbo

2013 Hyundai Veloster Turbo

The Veloster went on sale in September 2011 and has already sold more than 9,000 units. The Turbo, complete with the two new paint colors, including a matte finish, will go on sale sometime this summer.

Lincoln

Ford has neglected Lincoln. Once the proud icon of American Luxury, Lincoln was relegated to rebadged (think MKZ) and blinged-out (think Navigator) Fords.  Lincoln hasn’t had a proper rear drive flagship in over a decade (excluding the Town Car which was a thirty year old design, mostly sold to fleets for black car or livery service. It was finally discontinued in 2011).

Ford realized the error of its ways and hit the reset button. It hired a team of dedicated, talented designers and engineers to remake Lincoln. It will take significant investment and hard work to replace Lincoln’s tired portfolio, but this week, Ford laid out its vision for the future of Lincoln with the stunning MKZ Concept.

2013 Lincoln MKZ Concept

Based on the all-new Ford Fusion, the MKZ is no longer a rebadged Ford. It has its own unique look and distinct styling, inside and out, that will challenge the established luxury players in this near-luxury or “smart luxury” category.   It makes the Lexus ES350 look instantly obsolete, Acura ‘s TL looks common and the Germans look austere (which, to be fair, is probably what the Germans are for). In short, its both modern and futuristic.

The face is familiar as it has already shown up on the mid-life facelift for the MKT  and MKS.  I’m not a fan of the grille, but with so much more visual interest on the concept, I’ll go with it.   Lincoln designers have taken note of the four-door coupe movement with slick cars like the Mercedes CLS, the Audi A7, the Volkswagen CC, the BMW 6 Gran Coupe.  The steeply-raked windscreen connects to a fantastic glass roof which sweeps all the way back to the trunk lid. Full-width taillights evoke past Lincolns and LEDs, front and rear, abound.

The concept features Lincoln Drive Control and an adjustable suspension with Continuously Controlled Damping.  This is probably similar to magnetic ride control or computer-controlled air suspension systems found on other luxury cars.

2013 Lincoln MKZ Concept

The interior is filled with leather wood, soft-touch surfaces and all the requisite luxury touches.  The instrument panel is now a 10.1″ TFT screen. It will be equipped with the latest version of MyLincoln Touch infotainment system as well as all the latest electronic nannies, driver aids and safety devices also found in the new Fusion.  These days, it’s getting harder and harder to find stand-out technology that hasn’t already been invented.

2013 Lincoln MKZ Concept interior

Lincoln gave few details about the drivetrains that will be available; however, it’s a safe bet that they will be similar to the five options on the new Fusion.   For more information on the Fusion, see our previous post.  The production version of the MKZ will likely show up later this year in another US auto show (maybe New York?) and it should go on sale before the end of the year.

Maserati

Maserati used the Detroit Auto Show to remind us that it plans to produce the Kubang SUV based on the new Jeep Grand Cherokee which shares a platform with the new Mercedes ML.  The engine will be sourced from sister company Ferrari and Maserati engineers will be responsible for steering, brakes and suspension.  The only transmission will be an 8-speed automatic, probably similar to the ZF 8-speed currently being deployed on many Chrysler, Dodge and Jeep vehicles.

2014 Maserati Kubang Concept

The Kubang will be built at Chrysler’s Jefferson North assembly plant (just outside Detroit). That’s good for US jobs, but the volume will likely be pretty low.  But if it’s not built at a Maserati factory in Italy, is it really a Maserati?

2014 Maserati Kubang Concept

Maserati loyalists are retching, but like the Porsche Cayenne, it will probably sell.

Toyota

The new baby Prius, the Prius c, has already been plastered all over the airwaves and internet, so it seems almost anticlimactic with its debut in Detroit.  It’s a smaller version of the standard Prius but has the same powertrain. The difference is the cheaper interior and missing amenities like automatic climate control.   It’s still plenty versatile as a 5-door car, but rear seat passengers will be squished.

Toyota says the Prius c, starting at $19,000, will carry a combined rating of 50 mpg and it’s rated at 53 mpg on the highway. The standard Prius is also rated at a combined 50 mpg; however, the Prius c has a price advantage of more than $4,000.

2013 Toyota Prius c

It appears as if Toyota felt it needed a smaller Prius to compete with the Honda Insight (itself a Prius clone) on both price and content. However, since few people are interested in the Insight (2011 sales of 15,549, a 25% drop from 2010), it remains to be seen if the Prius name and lower price is the magic tonic to propel sales of the Prius c.

2013 Prius c dashboard

More interesting was the NS4 Advanced Plug-in Hybrid Concept that Toyota says is a plug-in hybrid “separate from the Prius family.”  Hum… It’s exactly the same size as the current Prius and it wouldn’t be a leap to believe that the new styling direction will be seen on the 4th generation Prius.

Toyota NS4 Advanced Plug-in Concept

The NS4 features a next-generation hybrid system with smaller and lighter components, and with better fuel economy and greater range in pure electric mode.  Of course, it will have next-generation lithium-ion batteries.

Toyota says the NS4 has a touch-screen that reduces driver distraction (ha!) and has cool new glass technology from supplier Ashai Glass, including anti-ultraviolet, anti-solar, anti-fog and raindrop-elimination features.   It could also end up as a Lexus design; but it’s more likely to be a new shared platform for the Prius and other variants, including a Lexus version.

Toyota NS4 Advanced Plug-In Hybrid concept interior.


Update: January 10, 2012: The Court has ordered both parties back to Small Claims Court for more questions from the judge on January 25, 2012  Here’s the court order:

The court has reviewed the evidence currently before it, including some late-filed papers by the
plaintiff responding to the defendants previous motions.

Before making its decision final the court is concerned about one issue that, in the court‘s
opinion, was not adequately discussed at the hearing on January 3, 2012. This is the possible
effect on the plaintiff’s various theories of relief oft he statutes oflimitations that would be
a
pplicable to her theories.

So that the parties are given an opportunity to comment on this question, among any others they
wish, the matter is removed from submission and reset for further hearing on January 25, 2012,
i
n Department 8 at 1 :30.

Of particular interest to the court is whether, considering the date of purchase of the vehicle, the
pla
intiff is within operative statutes of limitation relating to claims of relief based on Civil Code
1770 et seq., Business & Professions Code 17200 et seq., Business & Professions Code 17500 et
seq .. and common law theories of intentional and negligent misrepresentation. Of further
interest i
s the effect of Code of Civil Procedure 338( d), the discovery rule.

The court is also interested in the parties‘ views of the effect of the presuit notice requirement of
C
ivil Code 1782.

Note that while the parties may be assisted by counsel in asserting their positions, counsel cannot
appe
ar in court nor sign presentations to the court. To that extent, the plaintiffs January 4
objection to the latest document signed by Mr. Peim is sustained, such that detailed consideration
o
f it is prevented. CCP 116.530.

Clerk to give notice.

Update: January 6, 2012: No ruling yet, but one is expected soon. See the video below of Ms. Peters being interviewed after her appearance in Small Claims Court:

Original post from January 2, 2011:

On January 1, 2012, the compensatory limit in Small Claims Court in California was increased from $5,000 to $10,000.  On January 3, 2012, Heather Peters, an owner of a 2006 Honda Civic Hybrid, will face down a non-attorney representative of American Honda Motor Co., Inc. in a closely-watched case of David vs. Goliath.  She is suing for the new maximum of $10,000.

2006 Honda Civic Hybrid

Ms. Peters and tens of thousands of other owners of model year 2003-2009 Honda Civic Hybrids are mad as hell and they aren’t going to take it any longer. For a few years now, five class action lawsuits against Honda have been winding their way through the courts.  The proposed settlement consolidates the cases down to two cases with subclasses:

In the first case, John True, et al. v. American Honda Motor Co., Inc., plaintiffs allege that the fuel economy estimates Honda advertised for the Honda Civic Hybrid could not be achieved under normal driving conditions. Honda has not acknowledged a defect, but they do acknowledge that due to technical problems, the cars get only around 30 mpg, not the 40 city, 42 combined, 45 highway, as advertised.

In the second case, Logan and Anita Lockabey, et al. v American Honda Motor Co., Inc., in addition to complaints similar to True, plaintiffs allege that a July 2010 Software Update to the Integrated Motor Assist (“IMA”) battery system for model years 2006-2008  Civic Hybrids negatively impacted the fuel economy and performance.

The proposed Honda Civic Hybrid Class Action Settlement is pretty paltry.  You get a whopping $100 if you are a member of the True class action and and additional $100 if you are also a member of the Lockabey class and sub-class (the software update).  As a “sweetener,” you get a voucher for either $500 or $1,000 (depending on your class and sub-class) towards the purchase or lease of a new Honda or Acura vehicle.  Some plaintiffs who had to replace their hybrid battery are eligible to be reimbursed for the cost of the replacement and Honda agreed to extend some warranties for a longer period.

Ms. Peters wasn’t happy with $100 in cash and a $500 voucher, so she opted out of the class action and pursued a novel course of action by suing Honda in Small Claims Court in Torrance, CA (the city where Honda has its US headquarters).  She is suing for damages including the “hybrid premium” paid over the price of a standard Civic, increased cost of gas due to getting only 30 mpg and reduced resale value of her car.  She may win up to the court maximum of $10,000 – far more than she would have received under the proposed class action settlement.

2006 Honda Civic Hybrid engine bay

This is a closely-watched case, needless to say.  If she wins, it could open the floodgates to individual small claims lawsuits against not just Honda but any company with class action litigation.   If a company had to defend itself against thousands of smaller suits – in all 50 states and hundreds of county jurisdictions – it could be very costly both in terms of total settlement dollars and human resources.

On the consumer side, a win may force corporations to increase class action settlements with plaintiffs. Perhaps if all the money wasn’t going to the trial attorneys (in the Honda class action, it’s estimated to be $8,474,000), less people would be pissed off enough to take alternative actions.   For example, if Honda had offered the people $1,000 cash plus a $4,000 voucher towards the purchase of a new Honda (and Honda would be required to take the technically-challenged Civic Hybrid in trade), Ms. Peters may not have opted for her more creative option.

In California, neither party is permitted to send an attorney – either in-house or outside council – to represent them in a small claims action.  The plaintiff, Ms. Peters, happens to be a former corporate defense attorney and is permitted to present her own case.  She probably has an edge over the average Civic Hybrid owner, but if she wins, other owners could use her tactics and adapt the evidence she will present to their specific set of facts and circumstances.

2006 Honda Civic Hybrid interior

Ms. Peters is encouraging other Civic Hybrid owners not to settle with Honda.  In a December 27, 2011 LA Times article, The Times estimated that 200,000 Civic Hybrids had been sold during the class action period. And due to resales, the number of people who could be eligible for compensation could be as high as 500,000.  Separately litigating possibly hundreds of thousands of small claims cases is a PR and financial nightmare Honda doesn’t want, but may get.

Even if Ms. Peters doesn’t win her case against Honda, other people who suffered damages could still try the same tactic in their local jurisdiction.  One judicial decision at the small claims level doesn’t necessarily mean the same results will happen in other jurisdictions – win or lose.  I predict this strategy will be used more frequently — much to the dismay of large companies and trial attorneys.

Here’s the press release from DontSettleWithHonda.org:

FOR IMMEDIATE RELEASEDecember 28, 2011 CONTACT: Heather Peters Info@DontSettleWithHonda.org

Viral Small Claims Case Could Sink 5 Class Action Settlements

and Cost Honda $2 Billion

Los Angeles, CA – Honda is on the brink of settling five class action lawsuits alleging false advertising of 50 MPG for its Civic Hybrids for pennies on the dollar, but one small claims case gone viral could change all of that and leave Honda facing liability of $2 billion instead and defending itself in thousands of small claims courts across the nation.

A front page article in the Los Angeles Times used the term “a small-claims flash mob” to describe the filing of a single small claims case against Honda in Torrance, California together with the launch of www.dontsettlewithhonda.org and its associated Twitter and YouTube sites that teach 200,000 other disgruntled Civic Hybrid owners nationwide how to “just say no” to a $100-$200 proposed class action settlement (where lawyers get $8.474 million) and take Honda to small claims court instead, where at least in California, lawyers are not allowed.

Heather Peters will have her day in small claims court on January 3rd and could win up to $10,000 (the new 2012 California small claims limit) in damages including the “hybrid premium” she paid over the sticker price, her increased costs of gas due to getting just 30 MPG and the reduced resale value of her car. It may be the biggest little small claims case that Honda will ever face evidenced by the fact that the Associated Press is sending the same reporter who covered the trials of Conrad Murray, O.J. Simpson and Rodney King. Ms. Peters, a former corporate defense attorney, says:

“Class actions are great for little cases, but not for cases like this where Honda’s false advertising is costing already cash-strapped families more every day at the gas pump. It’s time for Honda to go one on one with its customers where they can’t hide behind high priced lawyers. I want people to know that small claims court is not so scary, it’s a lot like Judge Judy.”

It remains to be seen if the San Diego judge presiding over the five class action lawsuits against Honda for false advertising will approve the proposed settlement on March 16, 2012. A prior proposed settlement was rejected by the court when the Attorney Generals from twenty six states, including California, objected to it as unfair to consumers, and they may object again. Civic Hybrid owners have until February 11th to opt-out, or they can remain in the class and still object to the settlement.

Honda has attempted four different legal maneuvers to postpone the trial of Ms. Peters’ small claims case until after the deadline had passed for Hybrid owners to opt-out of the class action, but the small claims judge said “no” all four times and the trial will proceed as originally scheduled on January 3rd at 1:30 p.m. in Torrance Small Claims Court, Dept. 8, at 825 Maple Ave., Torrance, California. For more info about media access to the courtroom visit http://www.lasuperiorcourt.org/courtnews/ui/main.aspx

###