Posts Tagged ‘Corvette’


I though it would be a good idea to aggregate the 2012 Super Bowl “Big Game” XLVI (46) commercials from the car companies. So far, there are a few clear winners.  Before “The Big Game,” these were the top three commercials that “went viral” ensuring a good return on investment:

  1. Acura NSX (a car that won’t be available for 2-3 years) – “Transactions” with Jerry Seinfield and Jay Leno
  2. VW Beetle Prequel – “The Bark Side” featuring an amazing chorus of dogs barking out the Imperial March (Darth Vader’s Theme Song) from Star Wars.  John Williams is probably laughing and cashing the check with earplugs firmly in place.
  3. Honda CR-V – “Matthew’s Day Off” in which Matthew Broderick reprises his immortal role from 1986’s Ferris Bueller’s Day Off.

The all-new Toyota Camry is so important to Toyota’s recovery after a disastrous 2011 that it earns itself two excellent commercials.  “It’s Reinvented” is decidedly un-homophobic and refreshing while “Connections” tugs at the heart strings. Toyota wants to steal Chevy’s theme, “Chevy Runs Deep” and “Connections” is as close as it gets to remind Generations X and Y that they grew up with 7 million Camrys and it’s part of their DNA.

Volkswagen is back with two great ads for the 2012 Beetle (just don’t call it the “New Beetle”).  “The Dog Strikes Back” takes doggie aerobics to a new level with a tinge of Darth Vader while its prequel, “The Bark Side” needs a few seconds to warm up before you catch the tune.

I love the new Chevy Sonic “Stunt Action” spot not just for its amazing stunts but for its use of the  infectious anthem to youth, “We Are Young.”  It targets more than 70 million Generation Y/The Boomerang Generation/The Millennial Generation (~1982 – 2000) that automakers so desperately are courting.  The song sort of burst out from nowhere on the December 7, 2011 episode of Glee, as the song was used to end the episode in anthem form.  The YouTube clip has been viewed more than 4.6 million times.  Since GM/Chevrolet is a big sponsor of Glee, the tie in makes perfect sense. The Sonic commercial uses the original song from an album to be released on February 21, 2012 by the previously-obscure group, Fun.

Chrysler had to come up with a follow up to last year’s sensational “Born Of Fire” feel-good, edgy ode to the Motor City featuring hometown rap superstar Eminem.  That didn’t happen.

However I think “It’s Halftime In America,” (below) featuring Clint Eastwood, was a fitting tribute to the American auto industry and that it hit the right tone for a reborn Chrysler.  Here’s a portion of Mr. Eastwood’s narration:

This country can’t be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines.

I’m a big Eastwood fan – both his acting and directing – and I liked his gritty, aged voice that called for unity and moving forward.  In his simple, beautiful, powerful 2008 film Gran Torin, Mr. Eastwood played a retired Ford auto worker who felt out of place in his hometown, Detroit, once the center and symbol of America’s industrial worldwide dominance. He not only directed himself, but wrote the music for this tragic and touching story.

The haters are already filling the blogs with disdain and jeers; but I’m in the mood to be sentimental about the vital importance of a domestic auto industry with good, middle-class wages and benefits. It may not last, but I’ll hang on to that fantasy for a little bit longer.

Acura NSX: Transactions (Extended Version)


Audi: Vampire Party


BMW 3-Series: The Close Call


BMW 3-Series: The Big Grab


BMW 3- Series: The Perfect Seat


BMW 3-Series: The Entertainer



BMW 3-Series: The Twins


BMW 3-Series: The Score


Cadillac ATS: Green Hell


Chevrolet Corvette: Chevy Driving Academy – Man to Driver


Chevrolet: Half Suit – Rainn Wilson


Chevrolet Cruze: Long Day


Chevrolet Camaro: Happy Graduation


Chevrolet Silverado: 2012


Chevrolet Silverado: 2012 – Rainn Wilson Commentary


Chevrolet Sonic: Stunt Anthem (“We Are Young)


Chevrolet Sonic: Joy


Chevrolet Volt: Aliens 1 – Come on


Chevrolet Volt: Aliens 2 – Who told?


Chrysler: It’s Halftime in America (Clint Eastwood)


Fiat 500 Abarth: Seduction


Honda CR-V: Matthew’s Day Off (Extended Version)


Hyundai: All For One


Hyundai Genesis Coupe: High Power Business Tips – Gaining an Edge


Hyundai Veloster Turbo: Cheetah


Hyundai Genesis R-Spec: Faster Acting


Hyundai Genesis Coupe R-Spec: Think Fast


Hyundai Elantra: Victory Lap


Kia Optima: A Dream Car. For Real Life. [Extended Version]


Lexus GS350: Beast


Mazda: Revolution


Suzuki Kizashi: Sled


Toyota Camry : It’s Reinvented


Toyota Camry Hybrid: Two Worlds


Toyota Camry: The Camry Effect: Connections


Volkswagen Beetle: The Dog Strikes Back


Volkswagen Beetle: The Bark Side (Teaser for The Dog Strikes Back)


It was a cold but sunny Friday morning at Hollywood Park in glamorous Inglewood, CA – just across from The horridly-painted Forum, which is now home to a mega-church.  In its glory days, Hollywood Park (a misnomer because it’s nowhere near Hollywood) was home to some great horse racing and social events.  Now, located in Inglewood, a city just south of LAX, hard hit by the recession and poverty, Hollywood Park is more a gambling site for people who probably can’t afford to lose their money.

Hollywood Park parking lot at 8 am. The ambulances were ready, just in case of an accident. It was more likely that an octogenarian Buick owner would have a heart attack.

Hollywood Park has vast acres of parking surrounding the venue and it was a good place to play host to GM’s Main Street in Motion event (April 8-10 2011).  Some of the parking lot looked normal, with faded hash lines and washed out asphalt. Other portions around the periphery looked like they hadn’t been used in decades. Cracks were filled with weeds and the broken surfaces seemed happy to feel the warmth of rubber tires again.

Chevrolet Pavilion

Buick GMC Pavilion

The course was pretty standard for these kinds of events.  You get to drive a short loop lined by orange cones that gives you some room to accelerate, brake and take hair-pin corners.   The course varied depending on the car.  The Corvette and Camaro got a more aggressive layout than the standard ones for the Chevy Malibu or Buick Regal.  The longest drive was with the Chevy Volt, which even took you briefly onto surface streets.

In addition to the “Grand Pavilion” for each brand (Buick – GMC and Chevrolet), there were eight different driving courses, sorted as follows:

  1. Chevy Volt Drive
  2. Chevrolet Performance: Corvette and Camaro
  3. Chevrolet Car Course
  4. Chevrolet CUV Course
  5. Chevrolet Truck and SUV Course
  6. GMC Truck and SUV Course
  7. GMC CUV Course
  8. Buick Car and CUV Course

There was also a special trailer setup to display the wonders of GM’s OnStar safety and telematics technology.

Buick cars and crossover tent and driving course.

GMC Crossover (CUV) tent and driving course.

Chevrolet Truck & SUV tent and driving course.

Chevrolet Volt Tent

Corvette Tent and driving course.

We got there early to avoid lines and get the staff while they were fresh and willing to chat.  After several hours and several hundred drivers, you would be less enthusiastic too.  My goal was to drive just a few cars that I was interested in and to give you my first impressions and quick ratings.

BEST CAR:  Hands down, the 2011 Chevrolet Corvette was the best car at this event. The Corvette felt like it was extruded from one aluminum billet, rock solid.  You open the door with the touch of a finger, push the start button of the keyless ignition and the sleek coupe’s 6.2 liter, 430 hp aluminum V8 roars to life.  Cue the singing angels.  The  seats were superbly supportive and comfortable and I found the correct driving position with the touch of a few buttons.  Steering was precise, quick and communicative.  The linear acceleration was a magical and intoxicating blending of torque and horsepower driving the rear wheels through the rear-mounted six-speed automatic.

Corvette and Camaro test cars. I drove the blue Coupe pictured here.

The tester had the $1,995 Magnetic Selective Ride Control option which made the ride as smooth as Mercedes with the handling you’d expect from America’s premiere sports car.   The biggest letdown is the interior. The center console looks cheap, considering the Corvette’s base price of $48,950.  Aside from the gauges, the interior just doesn’t feel special enough to be a Corvette.  Unfortunately, this ding isn’t new for the sixth-generation Corvette that has been around since 2005.

Corvette & Camaro performance driving course.

GM keeps promising a new Corvette sometime soon.  It couldn’t be soon enough to right the wrongs of the interior. We won’t get the all-new mid-engine design that was rumored pre-bankruptcy, so it’s likely that the C7 will be a heavily reworked version of the current C6.  Still, after all these years, this is the best modern GM product I’ve ever driven, and that includes the well-liked and well-reviewed Cadillac CTS.

WORST CAR:  The 2011 Buick Regal Turbo was a major disappointment.  Perhaps it didn’t have the correct option packages, but my biggest gripe was the land-yacht steering and abysmal cornering for a car of this size. When turning sharply, the wheels pointed one way while the engine seemed to go the other.  I was also mystified by the cheapness of certain interior bits, particularly the plastic wood inserts.  When will GM get past this crap?

Our Buick Regal Turbo tester. The styling is contemporary and I like the "Regal T" badge.

The 2.0 liter direct-inject gasoline turbo engine felt powerful and I didn’t get any hit of turbo lag.  The styling was nice, assuming you like the new look of Buick.  Both the Regal and the larger LaCrosse are derivatives of the Opel Insignia – an excellent car.  Why the larger LaCrosse is more agile and competent baffles me. What got lost in translation?

RUNNERS UP:  (1) The 2011 Buick LaCrosse front drive CXL with the optional 3.6 liter direct-inject V6 engine.  The LaCrosse cabin is a lovely place to spend time, and while the overall dimensions of the LaCrosse pale in comparison to past Buick behemoths, you don’t feel cramped.   It’s quiet and cushy – like you’d expect in a Buick – yet the driver-focused cockpit, sportier seats and fit and finish were light years ahead of the last generation LaCrosse and it easily out-maneuvered its smaller cousin, the Regal.   The interior materials were a cut above the Regal and the plastics didn’t feel or look as cheap.

Buick LaCross interior. The materials were mostly soft touch plastics and leather. Overall, a comfortable cockpit.

I really liked the LaCrosse; but I just couldn’t figure out who’s buying it.  I know sales are up significantly at Buick; but sales were so low before,  introduction of the completely revamped LaCrosse and reintroduction of the Regal nameplate assured an increase in sales.  I don’t know anyone my age (51 ) or younger who could bring themselves to actually buy a Buick, simply because of its damaged image as a car solely for your grandparents.

I see very few non-rental Buicks in LA and while I see many more privately-owned Buicks in the Coachella Valley where you’d expect them (Palm Springs, Palm Desert, Rancho Mirage, etc.), I still see more seniors driving a new Lexus ES350 or a Toyota Avalon.

The nose of the LaCrosse carries Buicks cascading grill but sometimes its hard to tell the difference between the Regal and the LaCrosse.

New Rule: Its time for Buick to ditch the fake portholes made with fake chrome. Originally, the portholes were real. Four portholes on each side designated a V8, three designated a V6 (or in-line six back in the days).

(2) The 2011 Chevrolet Cruze.  The Chevy Cruze puts to rest the abysmal legacy of its fore-bearers: the Cobalt and the Cavalier.  No longer is the smaller Chevy relegated solely to the indignity of troglodyte duties in our nation’s rental fleets.  Now, in upper level trim, it could be a car that you’d be proud to own and feel comfortable that you’re at least keeping up with the competition.

The Cruze feels light and agile and well screwed together.  The seats were comfortable; but I thought there could be more lateral and thigh support.  For shorter drivers, that wouldn’t be a problem.  The plastics were mostly soft-touch and the two-tone interior was particularly pleasing. It also had more rear room than most sub-compact/compact cars.

[Chevy required you to drive the Cruze before you drove the Volt. Maybe that was because they are both of similar size riding on the same platform or maybe they knew that everyone would want to drive the Volt and this was an easy way of coercing you to drive the Cruze.]

There is one little problem with the Cruze: While it’s new to the US market, it’s been out in the rest of the world for over 2 years.  Two years is an eternity in the car business and the 2012 Ford Focus instantly makes the Cruze feel old and dated.   And the 2011 Hyundai Elantra offers more features, better fuel economy, a longer standard warranty and fresh, fluidic styling — all for less money.  Tick talk, Chevy.

HONORABLE MENTIONS:  The 2011 Chevrolet Volt.  The size and shape of the Volt reminds you that it’s platform cousins with the Cruze; however, unlike the Cruze, the Volt is an amazing piece of fresh technology that works in the real world for well-heeled early adopters of electric vehicles.

Chevy Volts lined up for test drives.

Our test drive in the Volt was longer than all other cars as it took us onto surface streets and then back into the parking lot.   If you’ve ever driven another hybrid like the Prius or Ford Fusion Hybrid, then you’re familiar with the start up procedure. Press the “Start” button, the colorful LCD screens – both front and center – come to life, and you know you’re ready to go. There’s no engine noise because it’s, well,  electric.  Clear graphics indicate the level of battery charge, estimated EV range and when the gasoline engine kicks in to power a generator to provide more electrons to drive the motor.  Move the shift lever to “D” and you’re off.  It’s that easy.

All gauges are digital on the Volt. The LCD screen was clear and easy to read, but there was some glare when the sun struck it at certain angles.

The Volt is heavy – 679 lbs more than the Cruze. Yet the weight gives the car a lower center or gravity and makes it feel more substantial. I felt that the the center-mounted  battery pack more evenly-distributed the Volt’s weight and gave it a handling advantage over the Cruze.   I also liked the hatchback configuration and two rear bucket seats better than the trunk and rear bench in the Cruze.   Although, if you’re tall, there isn’t much rear headroom with the sharply-raked rear hatch.

The Volt has plenty of room for four adults. However, headroom is in short supply in the rear seats. Im several inches taller than the guy sitting in the seat and look how close his head is to the headliner.

The dash’s center stack with a slick touch-surface looked better than the cheap plastics you usually see here.  Chevy wanted it to look clean and shiny – like an Apple device – and the engineers succeeded.

The Volts center console/control stack was easy to see and use. However, if you are near-sighted, the labeling may be too small to read without glasses.

The Volt is the first plug-in hybrid (GM wants you to think of it as an EV) to take advantage of the range-extending technology employing an on-board gasoline engine powering a generator.  Depending on your driving “style,” battery-only EV range is between  25 – 50 miles.   The extended range of the Volt using the gasoline engine to generate electrons is said to be up to 375 miles.   Pretty good for 90+% of drivers.

While the Volt is much more conservative than the concept version, its a pleasing shape. There is a Cruze 5-door hatchback in Europe that looks more like the Volt. The overall size is very managablae.

The Volt starts at $41,000 – but that’s fully loaded. The only option you’ll want is the $695 Rear Camera and Park Assist Package.  But there’s more.  While you can charge the Volt with a standard 110 volt wall socket (6-8 hours for a full charge), you may want to install a quick-charging unit in your garage.  The charger will set you back $2,000 – $2,500, but you shave 50% off the charge time.  Your local utility may have credits for or subsidize the purchase/installation of the charger.

You definitely will want a Smartphone – like an iPhone or Android-powered device – so you can download and use the Volt’s slick app that wirelessly interfaces with your car.  And it really helps if you can take advantage of the $7,500 federal and $5,000 California tax credits.

The engine/motor bay is crammed with the Volts electric motor and the gas engine that powers the generators to give Volt its extended electric range.

I look forward to more products from GM using Volt technology. Cadillac Converj anyone?

The Cadillac Converj Concept debuted at the 2009 Detroit Auto Show. Under that beautiful skin is Chevy Volt. Id pick the Caddy any day over the Chevy! GM still isnt committed to make it and if it does, it probably wont look this fantastic. But I can dream...