Archive for February, 2011


Posted below is the press release from Honda followed by a few pictures of the all-new, late to market, 2012 Civic.  I’d say this is an evolution, not a revolution.  Honda needs the Civic to be a big hit. These days, it’s not enough to just stay fresh, a manufacturer needs to take some bold steps, either with styling, technology or both.

I like the driver-oriented cockpit (see pictures below) and the overall look of the interior. In the past, I haven’t been able to find a comfortable position in the Civic because I’m tall with long legs and the seats just don’t have enough adjustments for my frame.  I’ll be curious to see if the new Civic is more accommodating.

Just looking at the statistics, I don’t see any great leaps over the current Civic. Honda is bringing back the “HF” badge for a high fuel economy version of the Civic.  Wow.  Honda says it will get a whopping 41 mpg highway. That’s good, but it’s not a standout in the current crowd of excellent small cars on the US market.

The new Hyundai Elantra is a very nice package and it touts its own 40 mpg.  The Chevy Cruze Eco boasts 42 mpg.   Ford’s Fiesta also has a variant that squeaks by at 40 mpg.  Even the new 2012 Focus with the “Super Fuel Economy” package gets 40 mpg.

Honda boasts that the 2012 Civic Hybrid, with lithium-ion batteries, improved its city/highway combined fuel economy by 4 mpg to 45 mpg.   However, the current (2011) Toyota Prius still trumps that with EPA estimates of 48 city/51 highway.  I predict consumers will continue to shun the poor Civic Hybrid in favor of the more flashy, hybrid-only Prius.

I’m also disappointed that Honda is still using a 5-speed automatic transmission. Isn’t it time for a 6-speed automatic? Come on Honda, step things up!

All-New 2012 Honda Civic Emphasizes Style, Fuel Economy and Performance
Two models offer 40+ mpg

02/17/2011 – TORRANCE, Calif.

Featuring the widest array of engine choices available in its class, the 2012 Civic is designed to even better meet the diverse needs of the compact-vehicle buyer when it launches this spring. The entire redesigned ninth-generation Civic lineup will become more fuel efficient with two models – the all-new Civic HF and the Civic Hybrid – each delivering fuel economy estimates of more than 40 mpg on the highway.

Built on the tradition of Honda fuel efficiency, the economical Civic HF model will be the most fuel-efficient gasoline-only powered Civic in the lineup when it launches this spring. Equipped with a 1.8-liter i-VTEC engine, the Civic HF is targeted to earn EPA-estimated fuel economy1 of 41 mpg on the highway. The 2012 Civic Hybrid, which will be outfitted for the first time with a lithium-ion battery and a larger 1.5-liter i-VTEC engine, is expected to achieve an EPA-estimated city/highway combined fuel economy1 of 45 mpg, an improvement of 4 mpg compared to the current Civic Hybrid. Both the Civic HF and Civic Hybrid models will be equipped with aerodynamic components for improved efficiency and Honda ECO Assist™ technology, an innovation that can enhance efficient vehicle operation while providing feedback to promote more efficient individual driving styles.

“The Civic is the only model in the industry that can deliver on all fronts – fuel economy, sporty performance, smart packaging, alternative fuel and long-term value,” said John Mendel, executive vice president of sales for American Honda Motor Co.,Inc. “For the ninth-generation Civic, we are emphasizing improved fuel economy across the board, from the hybrid sedan to the sporty Si model.”

In addition to the Civic HF and Civic Hybrid models, the Civic Sedan, Civic Coupe and Civic GX Natural Gas models are also estimated to achieve improved fuel economy compared to the current models. The Civic Sedan and Civic Coupe achieve an EPA-estimated fuel economy2 of 39 mpg on the highway, an improvement of 3 mpg when compared to the current model. The Civic Natural Gas vehicle is anticipated to earn a 7 percent improvement in fuel economy compared to the current model. The Civic Sedan, Civic Coupe and Civic Natural Gas models will all be equipped with the Honda ECO Assist technology.

Along with improved fuel economy, the new Civic lineup also delivers more performance, particularly with the Civic Si. The Civic Si sedan and coupe models will be equipped with a larger, more powerful 2.4-liter engine as well as a new 6-speed manual transmission. The new engine is anticipated to deliver 200 horsepower with 170 ft-lb of torque. Even with the larger engine and a 22 percent increase in torque, Civic Si is targeted to achieve an EPA-estimated highway fuel economy1 of 31 mpg; an increase of 2 mpg when compared to the current model.

The 2012 Civic lineup includes a sedan and a coupe with conventional gasoline models, a new “HF” high fuel economy version, two sporty “Si” performance versions, along with one hybrid and a natural gas alternative-fuel variant.
Additional information on the new 2012 Civic will be announced closer to the on-sale date. For more information on the current Civic and other Honda models, please visit www.hondanews.com.

Civic HF, Sedan, Coupe and Natural Gas Specifications

* 140 horsepower, 1.8-liter i-VTEC™ 4-cylinder engine
* 5-speed automatic transmission
* ECO Assist technology
* EPA-estimated Civic HF highway fuel economy: 41 mpg
* EPA-estimated Civic Sedan and Civic Coupe highway fuel economy: 39 mpg

Civic Hybrid Specifications

* 110 horsepower, 1.5-liter i-VTEC™ 4-cylinder engine (combined gasoline + electric)
* Continuously Variable Transmission (CVT)
* Lithium-ion battery
* ECO Assist technology
* EPA-estimated Civic Hybrid city/highway combined fuel economy: 45 mpg

Civic Si Specifications

* 200 horsepower and 170 lb-ft, 2.4-liter i-VTEC™ 4-cylinder engine
* 6-speed manual transmission
* EPA-estimated Civic Si highway fuel economy: 31 mpg

1Preliminary EPA mileage estimates determined by Honda. Final EPA mileage estimates not available at the time of printing. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle.

2Based on 2012 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.

2012 Honda Civic Sedan

2012 Honda Civic Hybrid Sedan

2012 Honda Civic Si Coupe

2012 Honda Civic Si Coupe

2012 Honda Civic Si Sedan. I'm sorry to say that it reminds me of the much-maligned Dodge Neon.

A 2000 Dodge Neon. Look Familiar?

A 2002 Dodge Neon. I see similarities!

2012 Honda Civic HF badge. Is it me or does this rear look generic?

Honda Civic EX-L Sedan with Navigation


The dust has settled around Super Bowl XLV and the public has voted.  Volkswagen of America took the top honors for favorite car commercial.  “The Force” appeals to the generation of parents who grew up on the Star Wars films. People know the characters, lines from the movies as well as John Williams’ iconic scores, including “The Imperial March.”

The commercial advertises the upcoming 2012 Passat sedan, built in VW’s brand new North American facility in Chattanooga, Tennessee.  I’m not sure if it will sell the Passat (whenever it arrives later this year), but the little kid in the Darth Vader outfit is beyond adorable.  The commercial itself cost almost nothing to cast and shoot, but I’m sure Lucasfilm Ltd. got a big fat check for the use of the character and John Williams for the music.  It cost VW $6 million to air the one minute commercial; but with a Super Bowl viewership of 111 million and nearly 30 million views on YouTube, they got a huge bang for their buck.

The most surprising commercial was Chrysler’s two minute film entitled “Born of Fire” or “Imported from Detroit” featuring the music, image and voice over of  the brilliant, supremely talented, but troubled Detroit-based rapper, Eminem (Marshall Mathers).  The images of Detroit are rich and dark, uplifting and sobering. It shows a city that has been through hell and is only now emerging.

The problem with this beautifully-shot and well-written “feel good” commercial is that it features the wrong car. The car should have been for the revamped 300C, not a face-lifted Sebring, renamed the 200.  The Chrysler 200 is not a luxury car, so when the video talks about luxury, you have to scratch your head.  The screaming headline in this week’s issue of Automotive News says “Super Buzz: Chrysler dealers aim to cash in on the surprising 200 commercial.”

Not so fast.  As only Peter De Lorenzo,  the Autoextermist.com Editor, can put it:

But I am now going to throw some icy cold water on this spot — and the reaction to it — because it’s simply out of hand. Our local media in particular has been flat-out sickening in its gushing, over-the-top praise, as if it was the only spot worth talking about on the Super Bowl. Well guess what? It wasn’t. And it does no good for people in this town to say how great the spot was because ultimately what the people in this town think about it doesn’t matter. It’s what everyone else across America thinks about it. And by the way, Chrysler choosing the pathetic 200 for the spot was a monumental miss. The 200 remains a rolling monument to automotive tedium and no matter how much make-up and lipstick you put on a pig, it’s still a pig. The spot should have featured the 300 or shouldn’t have mentioned a specific car at all. It would have been just fine as a Chrysler corporate postcard to Detroit and leave it at that.

I couldn’t agree more with Peter. This commercial isn’t going to sell the 200. It will take a miracle to sell more units to customers than to rental fleets.

Here’s the commercial; see what you think.  (And if you want to learn more about Eminem, you should check out his October 2010 interview on 60 Minutes with Anderson Cooper.)