BMW’s Print Marketing for New 3-Series


BMW’s public relations department just released (24 October 2011) the following print ads for the new 3-Series that is scheduled to go on sale in the US on 11 February 2012.   The ads aren’t specifically for the US market; accordingly the copy, specs, and model numbers (e.g., 328i, 335i, etc.)  will be changed to match the market. However, the tag-lines, marketing pitch will be used across most markets, including the US.

Check them out – pretty cool stuff! (Click on each image to enlarge)

About these ads

About Todd Bianco
Todd Bianco is a native of Los Angeles and he writes about cars and the car business from the LA viewpoint. The Detroit-centric auto press sometimes just doesn't "get" LA and LA is really the car capital of the United States if not the world.

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